Top 12 AI Visibility Tools for Indian Brands in 2026: Prices in INR, Engines and Hinglish Compared

The best AI visibility tools for Indian brands in 2026 depend on budget and how many AI engines you need. Four are built in India and bill in rupees: Pallix (from ₹2,249 a month, up to 7 engines, writes the fixes and tracks ChatGPT ads), Depra AI (₹1,999 a month plus GST, four engines daily on every plan), AnsarAEO (₹1,999 a month, Hindi and regional languages) and AITLAS by Shiprocket (free plan on two engines). For a global market on a dollar budget, Otterly starts at $29 a month. For enterprise security reviews, Profound.

Note on bias: Pallix publishes this list and ranks itself first. The criteria, and the places Pallix falls short, are set out below.

The twelve tools compared

Entry pricing and market coverage as of August 5, 2026, with AthenaHQ and Listable Labs figures rechecked on October 12, 2026. Dollar figures converted at approximately ₹87.5/USD for reference only. Depra AI, AnsarAEO and AITLAS figures were read from each vendor's own pricing page on 5 November 2026.

Tool	Best for	Entry price	Queries from India	Hinglish
Pallix	Indian D2C brands and agencies	₹2,249/mo + GST	Yes, per prompt	Yes
Otterly	Testing the channel with audit tooling	~₹2,500/mo ($29)	No	No
AthenaHQ	Tying visibility to revenue	Free plan, then ~₹25,800/mo ($295)	No	No
Listable Labs	MCP access on every tier	~₹7,800/mo ($89)	Partial	No
Depra AI	Four engines daily on a small rupee budget	₹1,999/mo + GST	Yes	Yes
AnsarAEO	Hindi and regional-language tracking	₹1,999/mo	India-first; query location not published	Hindi and Hinglish listed
AITLAS by Shiprocket	Trying the channel for free	₹0 free plan; ₹999/mo Starter + GST	Not published	Not published
Peec AI	Simple daily tracking	~₹8,300/mo ($95)	No	No
Profound	Enterprise and compliance	Free 7-day trial; Enterprise via demo	No	No
SE Ranking	Agencies adding AEO to existing SEO	~₹19,000/mo ($218 combined)	No	No
Semrush	Existing Semrush subscribers	~₹8,650/mo per domain	No	No
Ahrefs Brand Radar	Prompt research at scale	~₹11,300/mo ($129) + add-ons	No	No

For a global view without the India filter, see the top AI visibility tools in 2026. For D2C brands and founders choosing a self-serve tool, see best self-serve AEO tools.

Why AI answers differ for Indian buyers

An AI engine does not hold one fixed answer per question. When a query arrives, the engine breaks it into several sub-questions, runs them, reads whichever pages come back, and assembles a recommendation from the brands present on those pages.

Which pages come back depends on where the question originated and what language it was asked in. A query from an Indian connection surfaces Amazon India and Flipkart listings, Nykaa and HealthKart pages, Indian YouTube reviews, Indian trade titles and Indian community threads. The same question from a US connection surfaces a different set. A 23-brand study of Indian categories found engines answering Indian buyers largely out of American sources.

A tool querying from US infrastructure with an "India" label attached is reporting an answer no Indian customer received.

The language gap compounds it. Many Indian commercial queries are code-mixed: "Indian D2C brands ke konse AI visibility tools compare karun?" is an ordinary way to ask. A platform that can only issue clean English prompts cannot measure how a brand performs on the way its buyers actually type.

1. Pallix

Pallix asks seven AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot, Claude and Grok) the questions your buyers ask, from inside India, in English, Hindi and Hinglish. You pick the city and language per prompt, so "best sunscreen in Mumbai" and its Hinglish version are tracked as separate questions.

Three things that few tools here offer together. First, it shows the web searches each engine ran before answering (query fan-out), so you can see the exact page you were missing from, not just that you lost. Second, it tracks ChatGPT ads: which competitors pay to appear next to answers on your prompts, and how often. Third, it writes the fix rather than listing it, then re-reads your page to confirm it went live and compares how often AI names you before and after.

Around that sits the rest of the toolkit: the exact URLs engines cite, the sites that cite rivals but not you, Reddit threads and buyer conversations from Market intel, AI traffic to your site, and an AI Analyst you can ask about your own data in plain English.

Best for: Indian D2C brands and agencies managing Indian client portfolios.

Pricing: Starter ₹2,249 a month billed yearly (₹2,499 monthly) for 30 prompts on 3 engines, refreshed twice a week. Growth ₹5,399 billed yearly (₹5,999 monthly) for 50 prompts on any 5 of 7 engines, refreshed daily, with ChatGPT ads tracking and Market intel. Managed AEO Services at ₹9,999 a month (₹8,999 billed yearly) adds our team writing the fixes, pitches and posts, starting with a ₹4,999 pilot. Agency / Enterprise is custom. Unlimited seats on every plan. Prices exclude 18% GST. 7-day trial, plus a free audit with no signup.

Where it loses: Starter covers 3 engines, refreshed twice a week, where Depra AI's entry plan covers 4 engines daily. Ads tracking and Market intel start on Growth. No SOC 2 or SSO, so a global enterprise with a security review should buy Profound.

pallix.in

2. Otterly

A low-cost entry with unusually good execution tooling for the price. Lite covers 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot with unlimited team members. Standard raises that to 100 prompts and adds API access, MCP access and agent analytics, with Premium at 400 prompts. The bundled GEO audit checks crawlability, scores drafts before publication and outputs briefs, which is more execution than most tools at any price offer.

Best for: testing the channel with real audit tooling attached, if you do not need India-origin queries.

Pricing: $29 Lite (15 prompts), $189 Standard (100 prompts), $489 Premium (400 prompts), with 15% off annually. Claude, Gemini and Google AI Mode are paid add-ons on top of the four base engines. Extra prompt packs are $99 per 100 on Standard.

Where it loses: the add-on charges land on three engines that matter, and there is no India-origin querying or rupee billing.

otterly.ai

3. AthenaHQ

The most revenue-focused platform here, and one of only two on this list with a genuinely free plan rather than a trial (AITLAS is the other). Its Essential tier costs nothing and includes 300 credits across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, with unlimited members. Paid tiers reach 11 models, add unlimited competitor tracking, and connect visibility to orders through GA4, Search Console, Shopify and Webflow integrations, which is genuinely useful for an Indian ecommerce brand on Shopify.

Best for: teams that need to demonstrate AI visibility affecting revenue.

Pricing: Essential is free with $25 of credit and 300 credits included. Starter is $295/mo with 3,600 credits, where one credit equals one AI response. Enterprise is custom. API access and extra credits are paid add-ons billed on top of Starter, not included.

Where it loses: no India-origin querying, no code-mixed support, no Indian source graph. Credit consumption is also hard to forecast, and API access costs extra on Starter. It measures a market precisely, but not the one Indian buyers are in.

athenahq.ai

4. Listable Labs

An India-based option that bills in dollars, and the only tool here with an MCP server on every tier. The product is a capable tracker: 50 prompts and 1 project on the entry plan, rising to 200 prompts and 5 projects on Scale, with three models included throughout. AI traffic analytics, competitor analysis and multi-country tracking come on every tier. Scale adds white-label reports at $249/mo. Its strongest feature is a remote MCP server: you connect it to Claude, ChatGPT, Cursor or VS Code with OAuth and query visibility, citations and competitor comparisons in plain language, without opening the dashboard. A monthly article allowance (10 on Growth, 25 on Scale, 50 on Max) covers the content side.

Best for: Indian teams that want MCP access without an enterprise contract.

Pricing: $89 Growth (1 project, 2 seats), $249 Scale (5 projects, 5 seats), $400 Max (unlimited projects and seats), Enterprise custom. Free trial with no card required, but no free plan. Pricing is in dollars despite the India base, so Indian finance teams carry the currency exposure.

Where it loses: at $89 the entry plan costs more than three times Pallix Starter or Otterly Lite while giving one project, two seats and three models. No code-mixed language support, and no in-market query origin, so despite the Indian base it shares the same measurement limitation as the US tools.

listablelabs.com

5. Depra AI

An India-built tracker focused on Hinglish. Every plan checks ChatGPT (with web search), Gemini, Perplexity and Google AI Overviews daily, with questions asked from inside the country you pick. Each prompt slot is one question in one language, and the English vs Hinglish side-by-side report starts on Growth.

Best for: small Indian brands that want four engines daily on the entry plan.

Pricing: Starter ₹1,999 a month for 16 prompt slots and 3 competitors; Growth ₹7,499 for 70 slots; Scale ₹12,499 for 120; Enterprise ₹25,000 for 300. All plus 18% GST, refreshed daily. 7-day trial, no card.

Where it loses: Copilot, Claude, Grok and Google AI Mode are Enterprise add-ons, priced on request. Because slots count each language separately, 16 slots is 8 questions tracked in both English and Hinglish.

depra.ai

6. AnsarAEO

An India-built tool whose plans name Hindi and other Indian languages. Starter tracks English and Hindi (its comparison table lists Hindi and Hinglish); Growth covers Tamil, Bengali and Marathi as well. Its FAQ names ChatGPT, Perplexity and Gemini.

Best for: brands whose buyers ask in Hindi, Tamil, Bengali or Marathi.

Pricing: Starter ₹1,999 a month for 25 prompts on 3 engines with weekly runs and a weekly report; Growth ₹4,999 for 100 prompts on 5 engines, nightly; Scale ₹9,999 for 300 prompts, daily. 14-day trial, no card. The pricing page doesn't say whether GST is included.

Where it loses: Google AI Overviews isn't named on its pages, Starter runs weekly, and it doesn't say where queries originate.

ansaraeo.com

7. AITLAS by Shiprocket

Shiprocket's AI visibility tool for Indian e-commerce and D2C brands, with a free plan and managed plans that include articles and guest posts.

Best for: Shiprocket sellers who want to try AI tracking for free.

Pricing: Free plan with 3 manual scans of 15 prompts and 2 competitors. Starter ₹999 a month (5 scans of 20 prompts), Growth ₹4,999 (scheduled scans of 50 prompts). Managed plans with articles, guest posts and community placements start at ₹24,999 a month, with a 3-month minimum. All plus 18% GST.

Where it loses: self-serve plans include only two AI platforms and the pricing page doesn't say which. Starter scans are manual. Languages and query location aren't published.

aitlas.shiprocket.in

8. Peec AI

Deliberately simple, and well-regarded for it: the product resists feature bloat. You choose three models, get daily tracking and unlimited team members on every tier, and see one clean number. Prompt volume scales with price (50 on Starter, 150 on Pro, 350 on Advanced), as does project count, and multi-country tracking plus Looker Studio integration arrive only at Advanced.

Best for: mid-market teams wanting one clear daily number and no onboarding overhead.

Pricing: $95 Starter (50 prompts, 1 project), $245 Pro (150 prompts, 2 projects), $495 Advanced (350 prompts, 5 projects, multi-country), Enterprise custom and annual only. Unlimited users throughout.

Where it loses: three models on every self-serve tier including Advanced, multi-country locked to the $495 plan, and nothing oriented toward Indian sources or language.

peec.ai

9. Profound

The enterprise standard, and the right answer for a certain buyer. Up to nine answer engines on Enterprise, 30+ languages, SOC 2 Type II, SSO and role-based access, plus a prompt-volume dataset assembled from genuine user queries at a scale no competitor approaches.

Best for: Indian enterprises and listed companies with procurement and security review.

Pricing: Profound's pricing page now offers a free 7-day trial (50 prompts across ChatGPT, Gemini and Google AI Overviews). Paid plans for brands are custom Enterprise packages sold through a demo; there is no self-serve paid plan for a single brand.

Where it loses: the capability you would buy it for sits behind a sales call, its regional coverage is locale-flagged rather than in-market, and the price point rules it out for most Indian D2C brands.

tryprofound.com

10. SE Ranking

AI visibility bolted onto a full SEO platform, which is the lowest-friction option for an Indian agency already running rank tracking. The AI Search add-on provides an AI Results Tracker covering AI Overviews, AI Mode, Perplexity and ChatGPT with 200 prompts, unlimited competitor research across those surfaces, and a dashboard for mentions, citations and sentiment. MCP and API access are available.

Best for: Indian SEO agencies adding AEO as a service line without adding a vendor.

Pricing: stacked, not bundled. Core is $129/mo, AI Search is a $89/mo add-on, and the Agency Pack with white-label reporting is a further $69/mo on annual billing only. An agency wanting AI tracking plus white-label pays roughly $287/mo combined.

Where it loses: the add-on stacking makes real cost roughly three times the headline, the AI layer is shallower than the dedicated tools, and there is no India-origin querying.

seranking.com

11. Semrush AI Visibility Toolkit

Rational if your team already lives in Semrush, because AI visibility appears next to your keywords, backlinks and site audits instead of in another tab.

Best for: Indian teams already paying for Semrush.

Pricing: $99/mo per domain plus $99/mo per additional seat, with no free trial. For an agency, ten client domains is roughly ₹86,000/mo before seats.

Where it loses: per-domain pricing punishes agencies severely, and reviewers note it models presence using simulated prompts rather than live sessions.

semrush.com

12. Ahrefs Brand Radar

Built for discovery rather than monitoring. Brand Radar spans eleven separate indices (organic search, web mentions, YouTube, Reddit, TikTok and each major AI surface) over a corpus of hundreds of millions of monthly prompts, which surfaces questions your buyers ask that never appeared on anyone's tracking list.

Best for: discovering unknown prompts at scale across AI and the wider web.

Pricing: the Lite plan at $129/mo covers the search and web indices. AI coverage is charged separately: $199/mo per index, or $699/mo to take all of them.

Where it loses: full AI coverage becomes expensive quickly, it is monitoring rather than fixing, and there is no India-specific layer.

ahrefs.com

Best AI visibility tools by segment

For Indian D2C brands (beauty, nutrition, apparel, electronics)

Pallix or Listable Labs. The deciding factor is marketplace coverage: AI answers in Indian consumer categories lean heavily on Amazon India, Flipkart, Nykaa, HealthKart, Nutrabay and Blinkit listings, plus Indian YouTube reviews. A tool that does not read those sources cannot tell you why you are missing from answers. On a tighter rupee budget, Depra AI covers four engines daily from ₹1,999 a month plus GST.

For Indian agencies

Price the tenth client, not the first. Semrush at $99 per domain reaches roughly ₹86,000/mo at ten clients. Pallix and Otterly use flat or volume-based pricing. SE Ranking looks affordable until the add-ons stack: Core plus AI Search plus the Agency Pack is roughly $287/mo. White-label reporting comes from Pallix on Agency/Enterprise, Listable Labs at $249/mo and SE Ranking via its $69 Agency Pack. Check seat limits alongside: Pallix and Otterly offer unlimited seats, while Listable Labs caps Growth and Scale at 2 and 5. Pallix generates full blog drafts and FAQ answers ready to publish, and Otterly ships content briefs, which matters when the agency owns the fixing as well as the reporting.

For Indian SaaS selling globally

Per-prompt region control is the requirement, since you need US and Indian answers measured separately in one workspace. Pallix supports this directly. Otherwise you are running two subscriptions or accepting one accurate reading and one misleading one.

For Indian enterprises with procurement

Profound or AthenaHQ. Both are SOC 2, both survive an RFP, both will cost materially more than the rest of this list.

How to choose an AI visibility tool in India

Eight questions worth asking any vendor here, whichever way you are leaning. A longer version of this checklist is in how to choose an AI visibility tool.

1. Where do your queries originate? Ask for the answer in infrastructure terms, not marketing terms. "We support India" and "we query from Indian IPs" are different claims.
2. Can you see the score's formula, and change it? Every visibility score is a weighted formula someone chose. If the weights are hidden, you are presenting a number internally that you cannot defend.
3. Do you get the raw response and the actual cited URLs? A domain name is not actionable. The specific page is what you have to go and change.
4. Does it cover Indian marketplaces and communities as sources? For consumer categories these decide the answer, and most Western tools do not read them.
5. How many competitors can you track, and who picks them? Caps of three to five force you to guess before you have any data.
6. Is there an MCP server, and what does it cost to reach? Listable Labs (every tier, from $89), Otterly (Standard, $189) and SE Ranking (via add-ons) expose one, letting you query visibility data from Claude, ChatGPT or your editor rather than exporting from a dashboard. Price the tier that actually includes it, not the headline entry plan.
7. Does it show the searches the AI ran? ChatGPT and Perplexity turn each question into several web searches before answering. A tool that shows those searches tells you which page you were missing from.
8. Does it track ChatGPT ads? Competitors already pay to appear beside AI answers in this category. Ask which of your prompts carry a rival's ad, and how often.

The capabilities page lists everything Pallix tracks, and the product overview shows how its recurring monitoring works.

Frequently asked questions

Which AI visibility tool is best for Indian brands?

Pallix, on the criteria above: it asks AI from inside India in English, Hindi and Hinglish, bills in rupees from ₹2,249/mo, writes the fixes and tracks ChatGPT ads. Depra AI is the cheapest way to get four engines daily (₹1,999/mo plus GST), and AITLAS has a free plan on two engines. Otterly at $29 covers four engines if you do not need India-origin queries, and AthenaHQ's free plan is the cheapest way to see a wider set of engines. Listable Labs is an India-based option billed in dollars at $89/mo. For enterprises with compliance requirements, Profound is the stronger choice.

Is there a free AI visibility tool for Indian brands?

Yes, though fewer than it appears. AthenaHQ's Essential plan is genuinely free and includes 300 credits across five engines. AITLAS by Shiprocket has a free plan with 3 manual scans of 15 prompts on 2 AI platforms. Pallix runs a free audit requiring no signup at all. HubSpot's AI Search Grader gives a free one-time snapshot. Pallix, Depra AI, AnsarAEO, Listable Labs, Otterly and Peec offer trials rather than free plans. Trials are useful for evaluation, but they are not a permanent free tier.

Do AI visibility tools support Hinglish or Indian languages?

A few do. Pallix tracks English, Hindi and Hinglish prompts. Depra AI tracks Hinglish and code-mixed questions, and AnsarAEO's Growth plan covers Tamil, Bengali and Marathi. Profound covers 30+ languages but queries do not originate in India, so the sources returned still reflect a different market.

How much do AI visibility tools cost in India?

From free (AthenaHQ's Essential plan, AITLAS's free plan and Pallix's no-signup audit), then ₹999/mo for AITLAS Starter, ₹1,999/mo for Depra AI and AnsarAEO Starter, ₹2,249/mo for Pallix Starter, roughly ₹2,500/mo for Otterly Lite, ₹7,800/mo for Listable Labs and ₹8,300/mo for Peec Starter at the affordable end, through to roughly ₹19,000/mo for SE Ranking's stacked plans, ₹25,800/mo for AthenaHQ Starter and custom enterprise contracts for Profound. Pallix, Depra AI, AnsarAEO and AITLAS bill in rupees, with GST added on top; everything else charges in dollars, so Indian teams carry currency risk.

Why do AI engines recommend competitors instead of my brand?

Because they read competitors' pages to build the answer. Analysis of Indian category answers found roughly 51.6% of citations went to competitors' own sites against 5.8% for the brand being asked about. The cited pages are usually category pages, comparison articles and marketplace listings, and rarely individual product pages.

Does an AI visibility tool fix low visibility or only report it?

Most only report. Pallix generates full blog drafts and FAQ answers from your own citation gaps and tracks whether those pages subsequently get cited. Otterly ships content briefs, AthenaHQ builds optimisation workflows, and Listable Labs includes a monthly article allowance. Peec ranks recommended actions by impact; Semrush and Ahrefs stop at diagnosis.

Which AI engines should Indian brands track?

Start with ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot. ChatGPT, Gemini, Perplexity and Copilot together held about 98.6% of India's AI chatbot market share in September 2026, according to Statcounter, and Google AI Overviews appear inside ordinary Google Search results. Engine count beyond five is rarely the deciding factor; where the query originates matters more than how many engines are counted.

References

• Pallix
• Listable Labs
• Otterly
• Peec AI
• SE Ranking
• AthenaHQ
• Profound
• Semrush
• Ahrefs Brand Radar
• Depra AI
• AnsarAEO
• AITLAS by Shiprocket

Pricing for every competitor listed here was checked against the vendor's own live pricing page during August 2026, and the AthenaHQ and Listable Labs figures were rechecked on October 12, 2026. Depra AI, AnsarAEO and AITLAS were checked on 5 November 2026. Rates in this category move frequently, so confirm before you buy.

If Pallix made your shortlist, current INR rates are on the Pallix pricing page, and you can book a live demo to see the dashboard on your own brand.