AI Visibility
Pallix vs Otterly: Which AI Visibility Tool Should You Buy in 2026?
Priced within a dollar of each other. Otterly wins on engines and refresh; Pallix on prompts, query origin and Hinglish.
Contents(6 sections)
Short answer. At the entry tier these two cost within a dollar of each other, and Otterly gives you more engine coverage for it — four engines including Perplexity, refreshed daily, against Pallix Starter's three on a bi-weekly cycle. Pallix gives you twice the prompts, queries issued from inside the market you are selling in, and code-mixed Hinglish. Buy Otterly for coverage and daily numbers at the lowest possible price. Buy Pallix if where the query originates changes the answer for you.
Disclosure: Pallix publishes this comparison. Both sets of figures were read from the two live pricing pages on 28 August 2026, and the places Otterly wins are stated plainly — there are several, including at the entry tier.
Side by side
| Pallix | Otterly | |
|---|---|---|
| Entry price | ₹2,499/mo (~$29); ₹2,249 billed annually | $29/mo; 15% off billed annually |
| Engines at entry | 3 — ChatGPT, Gemini, AI Overviews | 4 — those plus Perplexity and Copilot |
| Engines above entry | 5 from ₹5,999/mo (~$69) — adds Perplexity, Copilot | 4 at every tier; Claude, Gemini and AI Mode are paid add-ons |
| Prompts at entry | 30 | 15 |
| Refresh at entry | Bi-weekly | Daily |
| Query origin | Localised IPs, set per prompt | Not market-specific |
| Country coverage | English-speaking markets + India | 50+ countries, from Lite |
| Languages | English + Hindi/Hinglish | Broader |
| Team members | Unlimited | Unlimited |
| Free option | Audit, no signup + 14-day trial | Trial + free standalone GEO tools |
| API / MCP | No | Yes, from Standard ($189) |
| Content generation | Blog drafts + FAQ answers | Content briefs |
| Currency | INR | USD |
Rupee figures converted at roughly ₹87.5/USD for reference only. Both vendors headline a monthly rate, so the two columns are directly comparable; each discounts about 15% for annual billing.
Where Otterly is the better choice
More engines at the same price, and Perplexity is one of them. Otterly Lite tracks four engines at $29. Pallix Starter tracks three at ₹2,499 — ChatGPT, Gemini and Google AI Overviews — and Perplexity and Copilot only appear on Growth at ₹5,999. If Perplexity matters to your category, Otterly reaches it for a fifth of what Pallix charges to.
Daily refresh at the entry tier. Otterly refreshes daily on every plan including Lite. Pallix Starter is bi-weekly, and daily starts at Growth. For a fast-moving category, a fortnightly number is a different product from a daily one.
Multi-country from the cheapest plan. Otterly lists multi-country support across 50+ countries on Lite, not as an enterprise upsell. The caveat is what that coverage means — see below — but as breadth of markets, $29 buys a lot.
The free tool suite is genuinely strong. AI keyword research, AI referral traffic, query fan-out, GEO content check and AI crawler simulation — all free, all standalone. Nobody else in this category ships that much for nothing, and the query fan-out tool is useful whether or not you buy anything.
API and MCP access at $189. Both arrive on Standard with 2,000 requests each, where most competitors reserve them for enterprise contracts. If your team wants to query visibility data from Claude or your own systems, Otterly is the cheapest route to it. Pallix has neither, at any tier.
Price predictability. Extra prompts are $99 per 100 — stepped and published, not renegotiated.
If any of those decide it for you, buy Otterly. This page is not going to argue you out of it.
Where Pallix is the better choice
Query origin is set per prompt, not per account. Pallix issues queries on localised IPs for whichever region a prompt targets, so a US brand is measured on the answers US buyers receive and an Indian brand on Indian answers, in the same workspace. Otterly supports 50+ countries as a targeting parameter, but does not query from inside a specific market. The distinction is infrastructure, not a label — and it is the one claim in this comparison worth testing yourself on a brand you know.
It matters more than it sounds. An AI engine answering from an Indian connection surfaces Amazon India, Nykaa, HealthKart and Indian editorial. The same query from elsewhere surfaces a different pool. Our data across two Indian D2C brands showed marketplaces supplying 23.9% and 29.7% of citations, against 7.2% across a 19-brand cross-industry benchmark — a source layer a non-local query largely misses.
Twice the prompts at entry. 30 against 15. Prompt count is what actually caps a real tracking programme, and Otterly's next step up for volume is $189.
Code-mixed Hinglish prompts. A large share of Indian commercial queries are not clean English but a mix of Hindi and English. Pallix issues code-mixed prompts natively; Otterly does not.
Source-level diagnosis, not just monitoring. Pallix reports the specific cited URLs and raw answer text, flags which of those pages list competitors but omit you, splits sentiment by attribute, and generates publishable blog drafts and FAQ answers from those exact gaps. Otterly's GEO audit covers crawlability and pre-publish scoring — real execution tooling, but aimed at your own pages rather than at the third-party pages deciding the answer.
Rupee pricing. Indian teams do not absorb currency risk on a monthly subscription.
The honest split
Choose Otterly if: you want the most engines and the fastest refresh per rupee, Perplexity is in your mix, you need API or MCP access, you want free standalone GEO tools, or you sell across many countries and query origin is not an issue for you.
Choose Pallix if: you sell into English-speaking markets and India, you want each market measured from inside it rather than under a country label, your Indian buyers ask in mixed Hindi and English, you need prompt volume at the entry tier, or you want the fixing layer as well as the reporting.
Use both if: you are early. Otterly's free tools cost nothing, and the Pallix audit costs nothing. Running both takes an afternoon and tells you more than either alone.
For the wider field, see six self-serve AEO tools compared for D2C brands and nine AI visibility tools compared for Indian brands.
Frequently asked questions
Is Pallix cheaper than Otterly?
Not meaningfully. Pallix Starter is ₹2,499/month, about $29 at ₹87.5/USD, against Otterly Lite at $29 — the same money. Pallix gives you 30 prompts to Otterly's 15; Otterly gives you four engines to Pallix's three, and refreshes daily where Pallix Starter refreshes bi-weekly. Both discount roughly 15% for annual billing, which brings Pallix to ₹2,249.
Which tool tracks more AI engines?
Otterly, at the entry tier: four — ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot — against three on Pallix Starter, which covers ChatGPT, Gemini and Google AI Overviews. Pallix reaches five on Growth at ₹5,999/month by adding Perplexity and Copilot. Otterly stays at four on every self-serve tier, with Claude, Gemini and AI Mode sold as paid add-ons on top.
Does Otterly have a free plan?
Otterly offers a free trial rather than a free plan, plus a suite of genuinely free standalone GEO tools including AI keyword research, query fan-out and crawler simulation. Pallix offers a free audit with no signup required, and a 14-day trial covering 20 prompts daily across all five surfaces with no card.
Does Otterly have an API?
Yes, on the Standard plan at $189/month, with 2,000 API and 2,000 MCP requests a month plus agent analytics. Pallix offers neither, at any tier.
Which is better for Indian brands?
Pallix, on query origin and language — it issues queries on localised IPs per prompt, supports code-mixed Hinglish and prices in rupees, none of which Otterly does. That is a narrower claim than "better tool": on engine count and refresh frequency at the entry price, Otterly is ahead.
Which languages and markets does each tool cover?
Pallix covers English-language markets — the US, UK, Canada, Australia, India and similar — plus Hindi and code-mixed Hinglish, with query origin set per prompt. Otterly lists 50+ countries from its Lite plan upward. If your buyers ask in German, Japanese, Portuguese or Arabic, Otterly reaches them and Pallix does not.
Can I use Otterly and Pallix together?
Yes, and it is a reasonable starting point. Otterly's free GEO tools and Pallix's free audit both cost nothing, and they measure different things — Otterly's tooling is aimed at your own pages, Pallix's at the third-party pages engines cite.
References
Both vendors' figures were read from their own live pricing pages on 28 August 2026, not from third-party roundups. Pricing in this category changes frequently — verify before you buy.