AI Visibility
AI Visibility for Marketing Agencies: White-Label Dashboards, Custom Prompt Plans and Client Reports
Run AI visibility for every client from one login, with white-label reporting, seven AI engines, fan-out queries and search volume.
Contents(9 sections)
Quick answer
Pallix's Agency plan lets a marketing agency run AI visibility (AEO) for many clients from one login. Each client gets its own workspace, and prompt volume starts at 200+. Agency workspaces track ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, Grok and Claude, refreshed daily with a weekly sweep. The plan includes white-label, so client-facing reporting carries your agency's brand.
Pallix also shows the fan-out queries behind each prompt and the search volume for both prompts and fan-out queries. Your team can see what AI engines search for, which questions carry the most demand and which fixes to deliver first.
The Agency plan is custom-priced around your client roster, markets and reporting needs, with unlimited seats.
Disclosure: Pallix publishes this guide. The comparison with other tools below uses each vendor's own pages.
What an agency needs from an AEO tool
An agency buys an AEO tool to deliver a service to clients. Before choosing one, check these eight things:
- One login for every client. Separate workspaces per brand, so prompts, competitors and data never mix.
- Prompt volume you can size per client. A skincare client and an insurance client need different prompt sets and budgets.
- Your brand on what the client sees. Client-facing reporting should carry your agency's name, not the tool vendor's.
- Coverage of the engines clients ask about. ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, and now Grok and Claude.
- Demand data behind each prompt. Fan-out queries and search volume show which questions matter most, so you spend client hours where buyers are searching.
- Each client's market and language. Answers change by country and by language, including code-mixed Hinglish in India.
- Something to sell beyond the report. Fixes your team can deliver as monthly work.
- A way to win the pitch. A quick audit you can run on a prospect before they sign.
What Pallix offers agencies
The Agency plan is built around your client list. You agree prompt volume, markets and reporting on a setup call, then run every client from one login.
| What you can customise | What you get | Included in |
|---|---|---|
| Client workspaces | One workspace per client brand under a single login, each with its own prompts, competitors and settings | Agency |
| Prompt volume | 200+ tracked prompts, sized around your client list | Agency |
| Refresh cadence | Daily tracking plus a weekly sweep | Agency |
| AI engines | ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, Grok and Claude | Agency |
| Fan-out queries | The background searches an AI engine runs behind each tracked prompt | Agency |
| Search volume | Search volume for each tracked prompt and each fan-out query | Agency |
| Competitors | 10+ tracked competitors per client brand | Agency |
| White-label | Multi-brand workspaces and white-label reporting under your agency's brand | Agency |
| Market and language | Query execution, language and sources adapt to each client's market. Local-language phrasing, such as Hinglish, depends on category and setup | All plans |
| Market Intel | What buyers say about each client's category, across 10 categories per brand | Agency |
| Editorial and Reddit intelligence | The publishers and communities to pitch for each client | Growth and Agency |
| Ready-to-paste fixes | Ranked fixes across content, authority, technical readiness and market presence, written out so your team can copy and paste them | Agency |
| Marketplace listing suggestions | Suggested improvements to each client's marketplace listings | Agency |
| Exports | Data exports for client reporting | All paid plans |
| Seats | Unlimited team members, so account managers and SEO leads all get access | All plans |
| Rollout | Custom rollout across your client roster | Agency |
The free audit needs no signup, so it doubles as a pitch tool. Run it on a prospect's brand before the first meeting and walk in with their AI visibility already on screen.
Fan-out queries and search volume: deciding what to work on for each client
When a buyer asks an AI engine a question, the engine often runs several background searches before it answers. This is called query fan-out. A prompt such as "best sunscreen for oily skin in India" might lead the engine to search for reviews, ingredient comparisons and price lists. The pages that answer those searches are the pages it is likely to read.
Pallix shows the fan-out queries for each tracked prompt. It also shows the search volume for the prompt and for each of its fan-out queries. For an agency, this changes how you plan a client's month:
- Prioritise by demand. Work first on the prompts and fan-out queries with the highest search volume, not the ones that are easiest to report.
- Brief content against real searches. Each fan-out query is a question a client page should answer. Turn the gaps into content briefs.
- Explain the work to clients. Show the client what the engine searched for, how much demand sits behind it and which page you are fixing as a result.
How an agency runs AEO for a client with Pallix
Most agencies run it as a monthly retainer in five steps:
- Pitch. Run the free audit on the prospect and show where competitors are named instead of them.
- Set up. Create the client's workspace: brand, competitors, market, language and prompts.
- Diagnose. Daily tracking shows each answer, the brands named and the sources cited. Source gaps show the pages that support competitors but not your client. Fan-out queries and search volume show what the engines searched for and where the demand is.
- Deliver. Turn the ranked fixes into the month's work. They come written out, ready to copy and paste: on-site content, FAQ answers, marketplace listing updates and outreach to the publishers and communities AI engines cite.
- Report. Send a report under your brand showing visibility, citations and competitor share, month on month.
Pricing for agencies
The Agency plan is custom-priced around your number of client brands, markets and reporting needs; you set it up on a call. An agency starting with one or two clients can begin on a per-brand plan and move to Agency as the roster grows.
| Starter | Growth | Agency | |
|---|---|---|---|
| Price | ₹2,499/month per brand (₹2,249 billed annually) | ₹5,999/month per brand (₹5,399 billed annually) | Custom |
| Tracked prompts | 30 | 50 | 200+ |
| Refresh | Twice a week | Daily | Daily plus weekly sweep |
| AI engines | 3 | Any 5 of 7 | 7, including Grok and Claude |
| Competitors | 3 per engine | 5 per engine | 10+ per brand |
| Market Intel | Not included | 5 categories | 10 categories per brand |
| Multi-brand and white-label | Not included | Not included | Included |
| Seats | Unlimited | Unlimited | Unlimited |
Starter and Growth figures are from the Pallix pricing page, checked 12 October 2026. A 7-day trial covers up to 20 prompts, refreshed daily on ChatGPT, Gemini and Google AI Overviews.
How Pallix compares with other agency programmes
Several global AEO tools offer agency programmes. The main differences are how client branding works, whether pricing is published and whether the tool covers your clients' markets and languages.
| Tool | Agency option | Client-facing branding | Pricing |
|---|---|---|---|
| Pallix | Agency plan with multi-brand workspaces and custom prompt volume | White-label included | Custom, in rupees |
| Otterly.AI | Agency Partner status on Standard or Premium: more prompts (150 or 500), unlimited workspaces and pitch workspaces | Branded reports through Google Looker Studio | From $189/month billed monthly (Standard) |
| Profound | Agency Growth plan: client workspaces with 400 credits each a month, plus pitch workspaces | Not stated on its pricing page | Base price not published |
| Peec AI | Credit-based agency plans with pitch projects and unlimited client users | Not stated on its agency pricing page | From $245/month (Essential) |
| AthenaHQ | Agency programme with pitch workspaces and multi-brand management | Not documented on its agency page | Not published |
What Pallix brings to agencies with Indian or regional clients: rupee pricing with unlimited seats, query execution and language that adapt to each client's market, fan-out queries and search volume to prioritise the work, and fixes your team can copy, paste and deliver. For a wider look at AI visibility tools, see our side-by-side comparison.
Before a client pitch, run the free AI visibility audit on the brand. The capabilities page lists every module, and our buyer's checklist and top 10 AI visibility tools help when a client asks how Pallix compares.
Frequently asked questions
What is the best AEO tool for marketing agencies?
The best AEO tool for an agency manages many clients from one login, lets you size prompts per client and puts your brand on client reports. Pallix's Agency plan does all three, and adds fan-out queries, search volume and ready-to-paste fixes across seven AI engines.
What are the best AI search optimisation tools for agencies?
For agencies with clients in India or other regional markets, Pallix offers white-label reporting, rupee billing and seven AI engines. Otterly.AI's Agency Partner programme suits agencies on a dollar budget, and teams already paying for Semrush or Ahrefs can add those vendors' AI visibility tools to existing accounts.
Is there a white-label AI visibility tool for agencies?
Yes. Pallix's Agency plan includes multi-brand workspaces and white-label, so clients see your agency's brand. Otterly.AI offers branded reports through Google Looker Studio for its Agency Partners.
Which AI engines does Pallix track for agency clients?
Agency workspaces track ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, Grok and Claude.
What are fan-out queries, and why do they matter to agencies?
Fan-out queries are the background searches an AI engine runs before it answers a prompt. Pallix shows them for each tracked prompt, so your team knows which questions a client's pages need to answer.
Does Pallix show search volume?
Yes. Pallix shows search volume for each tracked prompt and for each of its fan-out queries, so you can prioritise the work with the most buyer demand.
Agencies ke liye kaunsa AI visibility tool best hai?
Agar aapki agency Indian ya regional clients handle karti hai, toh Pallix ka Agency plan dekhiye: ek login mein saare clients, har client ke liye custom prompts, ChatGPT, Gemini, Google AI Overviews, Perplexity, Copilot, Grok aur Claude ki daily tracking, fan-out queries aur search volume, aur aapki agency ke brand ke saath white-label reports.
How many prompts does an agency need per client?
It depends on the client's categories and markets. Pallix's per-brand plans track 30 or 50 prompts, which suits one category in one market, while the Agency plan starts at 200+ prompts sized around your client list.
Can an agency track clients outside India?
Yes. Pallix supports India and other selected markets, and adapts query execution, language and sources to each client's market.
How do agencies sell AEO to clients?
A common model is a monthly retainer that bundles tracking across AI engines, a set of fixes delivered each month and a branded report showing what changed. Running a free audit on a prospect first makes the case before the pitch.
How much does Pallix cost for agencies?
The Agency plan is custom-priced around your client count, markets and reporting needs. Per-brand plans start at ₹2,499/month (Starter, or ₹2,249 billed annually) and ₹5,999/month (Growth, or ₹5,399 billed annually).
Sources
Checked on 12 October 2026:
- Pallix pricing, FAQ and about
- Otterly.AI pricing and Agency Partner programme
- Profound pricing
- Peec AI agency pricing
- AthenaHQ for agencies
Grok and Claude tracking, fan-out queries, search volume, ready-to-paste fixes and marketplace listing suggestions are recent Pallix features, confirmed by the Pallix product team.