For marketing agencies
The white-label AI visibility tool for agencies
Pallix tracks how ChatGPT, Gemini, Google AI Overviews, Perplexity, Copilot, Claude and Grok recommend each of your clients, from one agency login. Clients see your logo and colours, on your own domain if you want, and your team gets ranked fixes to deliver every month.
Quick answer
What Pallix does for an agency.
Pallix is an AI visibility (AEO) tool built for agencies with Indian and multi-market clients. One agency login holds a separate workspace for each client, tracks all seven major AI engines and white-labels the dashboard, reports and PDF exports with your branding. You can also run it on your own domain.
The Agency / Enterprise plan includes 200+ tracked prompts and unlimited seats, and is quoted by the number of client brands and markets you run. Prices exclude 18% GST.
Your brand
White-label down to the web address.
When a buyer asks AI which tools suit agencies, white-label is one of the first things the answer weighs. On Pallix it covers what your client sees, not only the PDF.
Clients see your brand, not ours.
Dashboards, competitor reports, PDF exports and free audit reports carry your logo, colours and fonts. Match the theme to your website in one step, remove the Powered by Pallix line, and the AI Analyst answers under your product name.
Included on the Agency / Enterprise plan.
Run the product on app.youragency.com.
Point a subdomain at Pallix and verify it with a DNS record. Your team and clients sign in on your address, and the browser tab, icon and pages show your brand only. Emails can be sent from your domain once it is set up for sending.
Available as an add-on to the Agency / Enterprise plan.
One login
Run every client from one place.
Agencies don't buy a dashboard for one brand. Pallix is set up around your client list, so adding a client is a new workspace, not a new account.
Every client in its own workspace.
Each client brand gets its own prompts, competitors, engines and settings, so data never mixes. Switch between clients from one login, and see every client's visibility side by side on your agency home.
Your whole team, no seat count.
Give account managers and SEO leads owner, admin or associate access across every client. Associates open client workspaces without using up seats, because seats are unlimited.
Split your prompts across clients.
Your plan comes with a pool of tracked prompts. Give a large retainer client more and a small one less, and change the split as your roster changes.
Prompts, refresh days and AI engines can also be set per client with our team, so a client on a smaller retainer costs you less to run.
New business
Win the pitch.
Show a prospect where AI leaves them out before they sign, under your own name.
Walk into the pitch with their numbers on screen.
Run a free AI visibility audit on a prospect's brand from your agency dashboard. The report shows which engines mention them, who gets recommended instead and the first fixes to make, under your branding. Every audit you run is kept in one history.
A monthly allowance of audits comes with the agency account.
Track a prospect before they sign.
Set up a prospect as a demo workspace on a smaller prompt set, show them the data in your next meeting, then request an upgrade to a full client when they sign. Stop a demo at any time and the slot frees up.
The monthly retainer
Deliver the work, then prove it.
Tracking tells a client where they stand. These give your team something to deliver each month and a before-and-after to report.
Monthly work your team can deliver.
Each week Pallix turns the tracking into a ranked list of fixes for every client: a section to add to a page, an FAQ answer, a blog brief or an outreach pitch to a site AI already cites. Drafts use only facts from the client's own site. After you publish, Pallix confirms the change is live and compares how often AI names the client before and after, which gives you the proof for the monthly report.
Spend client hours where buyers search.
See the web searches ChatGPT and Perplexity run before they answer, and the estimated search demand behind each prompt. That tells you which pages to fix first and which questions a client's prompt set is missing.
Ask the way each client's buyers ask.
Prompts can name a city and can be written in English or Hinglish, and each workspace runs in its own country. Indian buyers don't get the same answers in Hinglish as in English, as our Hindi vs English study found.
The Agency / Enterprise plan
What's included.
Quoted by the number of client brands and markets. Compare every plan.
Tracked prompts
200+ prompts
Refresh
Top prompts daily, all weekly
AI engines
All 7
Competitors
10+ per brand
Cited sources
Included
Query fanouts
Included
Market intel
10 categories per brand
ChatGPT ads tracking
Included
Seats
Unlimited
Multi-brand workspace management
White-label exports & shared client reports
Custom onboarding & dedicated support
Priority roadmap input
What is the best AEO tool for marketing agencies?
It depends on your clients. Pallix fits agencies with Indian or multi-market clients that want white-label reporting, the option to run the product on their own domain, all 7 major AI engines and ready-to-publish fixes their team can deliver each month. If you need SOC 2, SSO or a global enterprise contract, Profound is the stronger choice. Otterly is the cheapest start at $29 a month, but its own help centre says it has no native white-label option (checked 14 November 2026).
Is there a white-label AI visibility tool for agencies?
Yes. On Pallix's Agency plan, client dashboards, competitor reports, PDF exports and free audit reports carry your agency's logo, colours and fonts, and you can remove the Powered by Pallix line. The AI Analyst also answers under your product name. With the custom domain add-on, clients use the product on your own web address and never see the Pallix name.
Can I run Pallix on my agency's own domain?
Yes, as an add-on to the Agency plan. You point a subdomain such as app.youragency.com at Pallix, verify it with a DNS record, and your team and clients sign in there. The browser tab, icon and pages show your brand only, and emails can be sent from your own domain once it is set up for sending.
How much does Pallix cost for agencies?
The Agency / Enterprise plan is quoted by the number of client brands and markets you run. It includes 200+ tracked prompts, all 7 AI engines and unlimited seats. Book a demo for a quote. For reference, single-brand plans start at ₹2,499 a month (₹2,249 billed yearly). Prices exclude 18% GST.
Which AI engines does Pallix track for agency clients?
All seven: ChatGPT, Gemini, Google AI Overviews, Perplexity, Microsoft Copilot, Claude and Grok. Your top prompts run daily and every prompt runs weekly. Prompts can name a city and can be written in English or Hinglish, so you see answers the way each client's buyers do.
Can my clients log in to see their own data?
Yes. Invite a client to their own workspace and they see only their brand, under your branding. Your own team gets owner, admin or associate roles across every client, with unlimited seats.
Can I use Pallix to pitch new clients?
Yes. Agencies get a monthly allowance of free AI visibility audits, run from the agency dashboard, with a history of every audit you've run. The finished report carries your branding, so you can open a pitch with the prospect's AI visibility already on screen. You can also track a prospect in a demo workspace and request an upgrade when they sign.
Can an agency track clients outside India?
Yes. Each client workspace has its own market, and its prompts are run for that country. Pallix is built in India and prices in rupees; agencies in other markets can contact us for local commercial terms.
Get started
See Pallix on one of your clients.
Book a demo and we'll set up a client from your roster with you, agree prompts and markets, and send a quote for your client list.