AI visibility intelligence for modern marketing teams

AI visibility tool to track how your brand appears in AI search.

Monitor the questions your buyers ask across AI search, see where your brand gets recommended, compare your visibility with competitors, and trace the evidence behind every answer. Pallix is an AI search visibility tool and AEO tool for marketing teams.

  • 7 AI engines
  • Prompts run from inside India, in English or Hinglish
  • Every gap turned into a ranked fix

Brands we have analysed

Mamaearth
MuscleBlaze
The Whole Truth
boAt
NEWME
Yoga Bar
Fire-Boltt
Noise
Snitch
Palmonas
The short answer

What is AI visibility?

Pallix measures AI visibility: how often ChatGPT, Gemini, Google AI Overviews, Perplexity, Copilot, Claude and Grok name your brand when buyers ask for a recommendation, where you rank in the answer, and which websites the answer cites. Read the full guide to AI visibility.

Inside Pallix

See your AI search visibility in one place.

Pallix is an AI search visibility tool and AI visibility platform in one: it tracks brand mentions, recommendations, competitors, citations and the evidence behind each AI answer.

Bring the information you need to understand your brand's AI visibility into one workspace and identify where action may be needed.

Visibility score+8.2%
39/ 100

Example workspace · last 30 days

Overview

Your brand: Pallix workspace overview

Last updated: Today, 09:10 · Daily refresh · next run tomorrow
Suggested fixesThe highest-priority work from your latest evidence.
Rising competitorsBrands gaining recommendation share in the selected range.
Selected rangeLast 30 days
Brand metrics
Visibility score Edit scoring →
39/100+8.2%
50250Jun 25Jul 1Jul 7Jul 13Jul 19Jul 25
Mention rate
42%+6.0%
50250Jun 25Jul 1Jul 7Jul 13Jul 19Jul 25
Positive sentiment
74%+5.4%
100500Jun 25Jul 1Jul 7Jul 13Jul 19Jul 25
Hallucination rate
0%−6 pts
840Jun 25Jul 1Jul 7Jul 13Jul 19Jul 25
This is an interactive product preview. Use the tabs and range controls.Explore the product →
The Pallix workflow

From invisible problem to measurable action.

Follow the evidence from the first AI answer to the work that changes the next one. Pallix gives marketing teams the visibility and evidence needed to understand how brands appear across AI-generated answers. The platform complements answer engine optimization tools by helping teams monitor recommendations, competitors, sources and market-specific visibility in one place.

01 / 05

Track every answer that matters.

Monitor your brand's visibility, recommendation position and competitor share across the prompts your buyers use. Pallix is an AI brand visibility tool for marketing teams: see where your brand appears, which competitors AI recommends instead and where the openings are.

39/100current visibility
02 / 05

See what AI is reading.

Map the exact domains, URLs and communities behind each recommendation, alongside the score. As an AEO tool, Pallix shows the sources AI read before it answered about your brand and your competitors.

129citations mapped
03 / 05

Read the market behind the answer.

Bring reputation, communities, marketplaces and editorial signals into one evidence view. Use Pallix alongside your other AEO tools to see the market signals behind AI recommendations and answer engine visibility.

18new signals this week
04 / 05

Turn evidence into focused work.

Rank content, authority and technical actions by expected impact, effort and the evidence behind them. Your team starts with the changes most likely to improve how your brand appears in AI answers and answer engines.

3high-impact actions
05 / 05

Measure whether the answer changed.

Track visibility movement after each fix and feed what worked back into the next monitoring cycle. As an AEO visibility tool, Pallix shows how your brand's presence in AI answers changes over time, so you can see whether each fix moved the number.

+15visibility points
Brand visibilityLast 30 days
MuscleBlaze
68
Fast&Up
65
Your brand
39
Category average
42
Sources shaping the answer129 citations
Y
youtube.comCommunity
73
R
reddit.comCommunity
41
C
competitor.comBrand-owned
33
A
amazon.inMarketplace
20
Market signalsUpdated today
Reddit

Buyers repeatedly compare recovery speed and taste.

Positive
YouTube

Reviewers question ingredient transparency.

Watch
Marketplace

Ratings improved after the latest formulation.

Rising
Recommended next actionsImpact
01Publish a category comparisonHigh
02Fix blocked AI crawler accessHigh
03Earn coverage in cited Reddit threadsMedium
Visibility after fixes8 weeks
W1
W2
W3
W4
W5
W6
W7
W8
39Before
54Now

Two implemented fixes are contributing to the increase.

The workflow continues as new AI answers and market signals appear.
Pallix research

Your competitors may be shaping what AI says about your brand.

Pallix is also an AI visibility checker: it shows the sources behind each AI recommendation.

Identify when competitors dominate the evidence, where your brand is missing and which content or source gaps may be limiting your visibility in AI-generated answers.

51.6%

Of traced citations came from competitor websites.

5.8%

Came from the brand's own website.

42.5/100

Average visibility across 23 Indian health and nutrition brands.

If your website is not shaping the answer, somebody else's will. Read the 23-brand study behind these numbers.

Benchmark your brand
Market-specific AI visibility

Measure AI visibility in India and other markets.

AI answers can change by country, language, buyer behaviour and the sources available in each market. Pallix is an AI visibility tool India brands use to measure how they appear when buyers ask AI for recommendations in India, with prompts run from inside the market. You can also select other markets to see what buyers there are shown.

01

Track AI search visibility by country.

Measure AI search visibility India-wide, or track the country and region most relevant to your business. See how AI answers and recommendations differ between markets.

02

Understand local buyer language.

Track the language, phrasing and search intent your customers use in each market, including Hinglish in India, and see how local context changes the questions buyers ask and the answers AI gives.

03

Understand market-relevant sources.

Pallix is an AI visibility platform India teams use to see which local publishers, communities, marketplaces and websites shape AI answers in India, and which market-specific sources decide the brands AI recommends.

04

Understand your AI brand visibility in India.

Track how your brand appears in AI-generated recommendations for relevant queries, markets and buyer questions. Pallix reports AI brand visibility India-wide and shows how your presence compares with competitors in the Indian market.

Choose how to start

Talk to our team or see your first result now.

Take a guided product tour built around your goals, or use the free audit for an immediate AI visibility diagnosis.

1

Enter your website

We identify your brand and prepare the setup.

2

Confirm your market

Review the detected brand, geography and category.

3

We check the AI engines

20 prompts across 3 AI surfaces.

4

Get your diagnosis

See missed prompts, competitors, source gaps and next actions.

Guided demo

See how Pallix fits your team and market.

  • A walkthrough tailored to your category
  • Dashboard, workflow and use-case discussion
  • Implementation and pricing guidance
Book a demo
Free audit

Check your brand's AI visibility.

The free audit is a one-time AEO checker: it shows how your brand appears in AI answers today, the competitor gaps and the sources shaping recommendations.

  • One-time AI visibility snapshot
  • Top competitor and missed prompt
  • Initial AI visibility gaps
  • First source and technical findings
Run free audit
Research and guides

What we found when we asked AI about Indian brands.

Original studies from Pallix's own AI answer data, and two guides for buyers comparing AI visibility tools.

Pricing

Plans from ₹2,249 a month.

Priced per brand in INR, with unlimited seats. Every self-serve plan starts with a 7-day trial.

Starter₹2,499 / month

or ₹2,249 a month billed annually

  • 30 prompts
  • Twice-weekly refresh
  • Unlimited seats
Growth₹5,999 / month

or ₹5,399 a month billed annually

  • 50 prompts
  • Daily refresh
  • 5 of 7 AI engines
Agency / EnterpriseCustom

Built around your brands, markets and reporting

  • 200+ prompts
  • Multi-brand

Compare prompts, engines, refresh and competitors plan by plan.

See plans and pricing
Questions, answered

Understand AI visibility before investing in it.

What is Pallix?+

Pallix is an AI visibility platform for brands selling in India and other markets. It tracks how ChatGPT, Gemini, Perplexity, Google AI Overviews, Copilot, Claude and Grok mention, rank and describe your brand when buyers ask for recommendations. It shows which competitors and sources AI prefers, and turns each gap into a ranked fix your team can act on.

What is AI visibility?+

AI visibility is how often, and how favourably, AI engines name your brand when buyers ask about your category, in questions like "best sunscreen for oily skin" or "top CRM for startups". Pallix measures it across real buyer prompts: how often you are mentioned, where you rank in the answer, what AI says about you and which sources it cites.

What are the best AI search monitoring tools?+

Pallix is a leading AI search monitoring tool for brands and agencies that need prompts run from their own market, Indian languages, and fixes as well as reports. Other widely used tools include Profound for enterprise teams, Peec AI and Otterly for simple tracking on a small budget, AthenaHQ for revenue attribution, and the Semrush AI Visibility Toolkit and Ahrefs Brand Radar for teams already using those SEO suites.

What is the best AEO tool for my brand?+

Pallix is the best AEO (answer engine optimization) tool for brands that want to know what AI says about them in their own market, and what to change. It tracks the questions your buyers ask on seven AI engines, in Hindi and English. It shows the sources and web searches behind every answer, estimates the search demand behind each prompt, and turns each gap into a ranked fix with a ready draft. Plans start at ₹2,499 a month, with a free audit to try first.

Which AI visibility tool is built for Indian brands?+

Pallix is built for Indian brands. It runs prompts from Indian locations, so you see the answers Indian buyers actually get, and it tracks both Hindi and English questions. It also follows the marketplaces AI cites in India, such as Amazon.in, Flipkart and Nykaa. Pricing is in rupees, and agencies can manage many client brands with white-label reports.

Which AI engines does Pallix track?+

Pallix tracks seven AI engines: ChatGPT, Gemini, Perplexity, Google AI Overviews, Microsoft Copilot, Claude and Grok. Starter covers three, Growth lets you choose any five, and Agency / Enterprise covers all seven. Every prompt runs on a schedule, so you see how answers change over time, not a one-off screenshot.

How is Pallix different from SEO tools?+

SEO tools such as Semrush and Ahrefs track where your pages rank on Google. Pallix tracks what AI engines say: whether they recommend your brand, who they name instead, which sources they cite, and which web searches (query fanouts) they run before answering. It also estimates the real search demand behind each prompt, so you know which questions are worth winning.

Does Pallix fix low AI visibility or only report it?+

Both. Pallix turns what it finds into a ranked list of fixes, each with a ready-to-edit draft: pages to publish or update, FAQs to add, marketplace listings to improve and sources to get featured on. It then keeps tracking the same prompts, so you can see whether each fix moved your visibility.

How much does Pallix cost?+

Pallix Starter costs ₹2,499 a month: 30 prompts, refreshed twice a week, on three AI engines. Growth costs ₹5,999 a month: 50 prompts, refreshed daily, on any five of seven engines. Annual billing saves 10%. Agency / Enterprise is priced on request for multi-brand teams. Every plan includes unlimited seats.

Can I try Pallix for free?+

Yes. The free AI visibility audit needs no signup. It shows which buyer prompts miss your brand, which competitors appear instead and which gaps to close first. To track your brand over time, start a 7-day free trial: up to 20 prompts, refreshed daily on ChatGPT, Gemini and Google AI Overviews.

Read the full Pallix FAQ on AI visibility, audits and markets or compare Pallix pricing plans for brands and agencies.

Your next step

See how your brand appears across AI search.

Understand your AI visibility, compare your brand with competitors and identify the evidence influencing AI-generated recommendations. Pallix is an AI visibility platform for monitoring how your brand appears across AI search in the markets you sell in. Choose a guided conversation with our team or begin with a free, no-signup AI visibility audit. Questions first? Browse the Pallix help centre or contact the team.