AI visibility tool to track how your brand appears in AI search.
Monitor the questions your buyers ask across AI search, see where your brand gets recommended, compare your visibility with competitors, and trace the evidence behind every answer. Pallix is an AI search visibility tool and AEO tool for marketing teams.
- 7 AI engines
- Prompts run from inside India, in English or Hinglish
- Every gap turned into a ranked fix
Brands we have analysed
What is AI visibility?
Pallix measures AI visibility: how often ChatGPT, Gemini, Google AI Overviews, Perplexity, Copilot, Claude and Grok name your brand when buyers ask for a recommendation, where you rank in the answer, and which websites the answer cites. Read the full guide to AI visibility.
See your AI search visibility in one place.
Pallix is an AI search visibility tool and AI visibility platform in one: it tracks brand mentions, recommendations, competitors, citations and the evidence behind each AI answer.
Bring the information you need to understand your brand's AI visibility into one workspace and identify where action may be needed.
Example workspace · last 30 days
Overview
Your brand: Pallix workspace overview
Last updated: Today, 09:10 · Daily refresh · next run tomorrowFrom invisible problem to measurable action.
Follow the evidence from the first AI answer to the work that changes the next one. Pallix gives marketing teams the visibility and evidence needed to understand how brands appear across AI-generated answers. The platform complements answer engine optimization tools by helping teams monitor recommendations, competitors, sources and market-specific visibility in one place.
Track every answer that matters.
Monitor your brand's visibility, recommendation position and competitor share across the prompts your buyers use. Pallix is an AI brand visibility tool for marketing teams: see where your brand appears, which competitors AI recommends instead and where the openings are.
See what AI is reading.
Map the exact domains, URLs and communities behind each recommendation, alongside the score. As an AEO tool, Pallix shows the sources AI read before it answered about your brand and your competitors.
Read the market behind the answer.
Bring reputation, communities, marketplaces and editorial signals into one evidence view. Use Pallix alongside your other AEO tools to see the market signals behind AI recommendations and answer engine visibility.
Turn evidence into focused work.
Rank content, authority and technical actions by expected impact, effort and the evidence behind them. Your team starts with the changes most likely to improve how your brand appears in AI answers and answer engines.
Measure whether the answer changed.
Track visibility movement after each fix and feed what worked back into the next monitoring cycle. As an AEO visibility tool, Pallix shows how your brand's presence in AI answers changes over time, so you can see whether each fix moved the number.
Buyers repeatedly compare recovery speed and taste.
Reviewers question ingredient transparency.
Ratings improved after the latest formulation.
Two implemented fixes are contributing to the increase.
Your competitors may be shaping what AI says about your brand.
Pallix is also an AI visibility checker: it shows the sources behind each AI recommendation.
Identify when competitors dominate the evidence, where your brand is missing and which content or source gaps may be limiting your visibility in AI-generated answers.
Of traced citations came from competitor websites.
Came from the brand's own website.
Average visibility across 23 Indian health and nutrition brands.
Measure AI visibility in India and other markets.
AI answers can change by country, language, buyer behaviour and the sources available in each market. Pallix is an AI visibility tool India brands use to measure how they appear when buyers ask AI for recommendations in India, with prompts run from inside the market. You can also select other markets to see what buyers there are shown.
Track AI search visibility by country.
Measure AI search visibility India-wide, or track the country and region most relevant to your business. See how AI answers and recommendations differ between markets.
Understand local buyer language.
Track the language, phrasing and search intent your customers use in each market, including Hinglish in India, and see how local context changes the questions buyers ask and the answers AI gives.
Understand market-relevant sources.
Pallix is an AI visibility platform India teams use to see which local publishers, communities, marketplaces and websites shape AI answers in India, and which market-specific sources decide the brands AI recommends.
Understand your AI brand visibility in India.
Track how your brand appears in AI-generated recommendations for relevant queries, markets and buyer questions. Pallix reports AI brand visibility India-wide and shows how your presence compares with competitors in the Indian market.
Talk to our team or see your first result now.
Take a guided product tour built around your goals, or use the free audit for an immediate AI visibility diagnosis.
Enter your website
We identify your brand and prepare the setup.
Confirm your market
Review the detected brand, geography and category.
We check the AI engines
20 prompts across 3 AI surfaces.
Get your diagnosis
See missed prompts, competitors, source gaps and next actions.
See how Pallix fits your team and market.
- A walkthrough tailored to your category
- Dashboard, workflow and use-case discussion
- Implementation and pricing guidance
Check your brand's AI visibility.
The free audit is a one-time AEO checker: it shows how your brand appears in AI answers today, the competitor gaps and the sources shaping recommendations.
- One-time AI visibility snapshot
- Top competitor and missed prompt
- Initial AI visibility gaps
- First source and technical findings
What we found when we asked AI about Indian brands.
Original studies from Pallix's own AI answer data, and two guides for buyers comparing AI visibility tools.
AI visibility for Indian brands: the 23-brand study
The average brand scored 42.5 out of 100, and funding did not predict who scored well.
Index · 105,126 citationsThe India AI Sourcing Index
Competitor-owned websites were 41.4% of the citations AI engines produced for 17 brands. Brand-owned sites were 7%.
Study · 690 promptsHindi vs English: does the language change the answer?
Asking in Hindi did not change which brands AI recommended. The engines read the same English sources either way.
Study · 100 answersChatGPT has started telling buyers which brands to avoid
Once the buyer described themselves, 20 of 50 answers named a brand to avoid. Asked cold, 2 of 50 did.
GuideHow to choose an AI visibility tool
Run it on your own brand first, then check that it names the sources AI read and the competitors it picked instead.
Guide · 9 toolsTop 9 AI visibility tools for Indian brands in 2026
Nine tools compared on price, engines and whether they ask AI from inside India.
Plans from ₹2,249 a month.
Priced per brand in INR, with unlimited seats. Every self-serve plan starts with a 7-day trial.
or ₹2,249 a month billed annually
- 30 prompts
- Twice-weekly refresh
- Unlimited seats
or ₹5,399 a month billed annually
- 50 prompts
- Daily refresh
- 5 of 7 AI engines
Built around your brands, markets and reporting
- 200+ prompts
- Multi-brand
Understand AI visibility before investing in it.
What is Pallix?+
Pallix is an AI visibility platform for brands selling in India and other markets. It tracks how ChatGPT, Gemini, Perplexity, Google AI Overviews, Copilot, Claude and Grok mention, rank and describe your brand when buyers ask for recommendations. It shows which competitors and sources AI prefers, and turns each gap into a ranked fix your team can act on.
What is AI visibility?+
AI visibility is how often, and how favourably, AI engines name your brand when buyers ask about your category, in questions like "best sunscreen for oily skin" or "top CRM for startups". Pallix measures it across real buyer prompts: how often you are mentioned, where you rank in the answer, what AI says about you and which sources it cites.
What are the best AI search monitoring tools?+
Pallix is a leading AI search monitoring tool for brands and agencies that need prompts run from their own market, Indian languages, and fixes as well as reports. Other widely used tools include Profound for enterprise teams, Peec AI and Otterly for simple tracking on a small budget, AthenaHQ for revenue attribution, and the Semrush AI Visibility Toolkit and Ahrefs Brand Radar for teams already using those SEO suites.
What is the best AEO tool for my brand?+
Pallix is the best AEO (answer engine optimization) tool for brands that want to know what AI says about them in their own market, and what to change. It tracks the questions your buyers ask on seven AI engines, in Hindi and English. It shows the sources and web searches behind every answer, estimates the search demand behind each prompt, and turns each gap into a ranked fix with a ready draft. Plans start at ₹2,499 a month, with a free audit to try first.
Which AI visibility tool is built for Indian brands?+
Pallix is built for Indian brands. It runs prompts from Indian locations, so you see the answers Indian buyers actually get, and it tracks both Hindi and English questions. It also follows the marketplaces AI cites in India, such as Amazon.in, Flipkart and Nykaa. Pricing is in rupees, and agencies can manage many client brands with white-label reports.
Which AI engines does Pallix track?+
Pallix tracks seven AI engines: ChatGPT, Gemini, Perplexity, Google AI Overviews, Microsoft Copilot, Claude and Grok. Starter covers three, Growth lets you choose any five, and Agency / Enterprise covers all seven. Every prompt runs on a schedule, so you see how answers change over time, not a one-off screenshot.
How is Pallix different from SEO tools?+
SEO tools such as Semrush and Ahrefs track where your pages rank on Google. Pallix tracks what AI engines say: whether they recommend your brand, who they name instead, which sources they cite, and which web searches (query fanouts) they run before answering. It also estimates the real search demand behind each prompt, so you know which questions are worth winning.
Does Pallix fix low AI visibility or only report it?+
Both. Pallix turns what it finds into a ranked list of fixes, each with a ready-to-edit draft: pages to publish or update, FAQs to add, marketplace listings to improve and sources to get featured on. It then keeps tracking the same prompts, so you can see whether each fix moved your visibility.
How much does Pallix cost?+
Pallix Starter costs ₹2,499 a month: 30 prompts, refreshed twice a week, on three AI engines. Growth costs ₹5,999 a month: 50 prompts, refreshed daily, on any five of seven engines. Annual billing saves 10%. Agency / Enterprise is priced on request for multi-brand teams. Every plan includes unlimited seats.
Can I try Pallix for free?+
Yes. The free AI visibility audit needs no signup. It shows which buyer prompts miss your brand, which competitors appear instead and which gaps to close first. To track your brand over time, start a 7-day free trial: up to 20 prompts, refreshed daily on ChatGPT, Gemini and Google AI Overviews.
Read the full Pallix FAQ on AI visibility, audits and markets or compare Pallix pricing plans for brands and agencies.
See how your brand appears across AI search.
Understand your AI visibility, compare your brand with competitors and identify the evidence influencing AI-generated recommendations. Pallix is an AI visibility platform for monitoring how your brand appears across AI search in the markets you sell in. Choose a guided conversation with our team or begin with a free, no-signup AI visibility audit. Questions first? Browse the Pallix help centre or contact the team.